about us
“We are a Consulting Studio that help companies turn their solutions into stories — and those stories into wins.”
Studio D Major is a design-first, story-driven consulting studio at the intersection of strategy, creativity, and clarity. With over three decades of UX leadership experience, we collaborate with companies of all sizes to turn capabilities into memorable, market-winning stories.
About ouR FouNDER
“At Studio D Major, we believe that design is a discipline, storytelling is a skill, and harmony is a choice.”
Founder
Nitin Urdhwareshe is the founder of Studio D Major and a design leader with over three decades of experience at the intersection of user experience, innovation, and
business storytelling
Throughout his career, Nitin has helped Fortune 50 enterprises and fast-moving tech startups translate capability into clarity, transforming complex technology solutions into engaging and persuasive user experiences.
Nitin has led a global experience design teams and established UX as a core driver of digital transformation and sales strategy. Under his leadership, his teams have contributed to multi-million-dollar client wins, designed vision-led prototypes, and delivered transformational user journeys across BFSI, telecom, and healthcare domains.
He is widely recognized for:
- Building and integrating UX capabilities into the delivery DNA of large IT organizations
- Creating design offerings that blend strategy, technology, and storytelling
- Leading the UX transformation of high-profile platforms like Finacle, one of the most widely deployed banking systems in the world
- Founding and leading the Symbiosis Institute of Design, one of India’s premier design education institutions
From setting up a boutique design firm to spearheading global design teams in large IT organizations, Nitin brings a rare mix of creative vision, strategic leadership, and operational clarity.
our mission
Creating stories to Win
Our mission is to help companies turn their solutions into stories — and those stories into wins.”
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our story
Born Creatives
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our vision
Chasing Perfection
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Why choose us
The name “D Major” draws inspiration from one of the most vibrant and emotionally resonant keys in music—often associated with clarity, brilliance, and optimism. In our studio, D stands first for Design—the foundation of everything we craft. But it also symbolizes Delight, Direction, and Depth. Much like a D Major chord, our work sits at the sweet spot where structured creativity meets emotional harmony. We bring a composer’s mindset to the design table—where every note, layout, and story arc is tuned to create experiences that not only function, but resonate.
30+ years of experience
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Over 1000 finished projects
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Over 100 happy clients
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10+ excellency awards
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Let’s Design a Winning Story!
Whether you’re shaping a new offer or refining a complex pitch, let’s co-create a story that resonates—and wins.